About Mansour
Leaders know the way, go the way, and show the way!
From Lows to Highs
Mansour decided to take control of his career path when he failed his Bachelor’s dissertation in 2013. It was a truly defining moment and an eye-opener which led him to realign his approach and start again.
The process called for a shift in vision. The laser-sharp focus on goals and high work ethic got him to ace the master’s program.
His academic success made him realize that no matter how huge the goal is, persistence and hard work can enable him to achieve anything he sets his mind to. And indeed, this was true. Due to his dedication, the success snowballed. He kept on nailing milestones in his visual field and went on achieving every single one of them.
Entrepreneurial Journey
If you don’t start, you’ll never finish!
Mansour realized his inner commitment towards being successful. One of the first entrepreneurial steps that he took was to make himself the pledge to earn £100,000 before the end of his master’s. He ended up achieving the goal and added extensive entrepreneurial experience.
01.
My Outfit Consultant
My Outfit Consultant is a concept for a personal shopping service in London for people in the Middle East. The revenue generation in this business model was charging 13 percent on top of clients’ clothing purchases as Mansour’s service fee.
02.
M&M Crepes
After returning to Riyadh to look for his first professional job, Mr. Al Sanooni started another small venture with his friend, Melham. Together they established a kiosk selling desserts on weekends. Even after securing his first role at THIQAH Business Services, he continued operating it.
03.
Maak Agency
Spending a year at THIQAH, a consultancy, he decided to change careers and took a huge risk to reinvent what he saw as the “boring” events management and exhibition industry. He secured a loan of SAR 0.8 million to start his own business.
As a believer in smart work, Mansour came up with the idea of a new kind of business that blends events management and exhibitions with digital marketing and interior design services.
He founded the Maak Agency with a friend—Fahad Al Nufaie—and the risk paid off when they made SAR 1.8 million from their first event. He calls the achievement “the first tick on the list of becoming a millionaire”.
That success came after “working smart” on new strategies to make events profitable, including the trendsetting feature of selling VIP access to events before they open to the public.
In addition, he created additional revenue streams for his company by taking control of the supply of food and beverages at the events that the company organizes.
The biggest feather in the Maak Agency’s cap came in 2019 when it organized the Riyadh Season, the biggest cultural and entertainment program in Saudi Arabia’s history, which was launched to transform Saudi Arabia’s status as one of the world’s most attractive tourist and entertainment destinations.
Some of the other major events Maak has participated in by contributing their services and talents. These include:
- The G-20 Summit
- The Formula E motor race (for three seasons)
- The Crown Prince Camel Festival Race (for two seasons)
- MDLBEAST
While these are among the largest events ever held in Saudia Arabia, Mansour Al Sanooni considers one of his biggest achievements to be the 4,000 temporary jobs his company created while arranging various events.
Apart from managing events and exhibitions, Maak also offers digital marketing, space planning, interior design, and furniture sourcing services, some of which are delivered to clients specifically for the exhibitions and events it puts on.
The digital marketing wing of Maak works as an integrated digital marketing services provider. It offers branding, graphic design, social media management, and marketing strategies for its clients. The integrated business model supports each wing of the company and enables it to generate diverse revenue streams.
04.
Diom Co-working Spaces
Diom is a co-working space that offers a gym, spa, swimming pool, and other world-class but otherwise unique facilities in the Kingdom. It has more than six locations in Saudi Arabia.
05.
Ritg
Ritg is an e-commerce site that sells men’s grooming products. Mansour Al Sanooni’s vision is to make Ritg the number one source of men’s grooming products in Saudi Arabia as there is a high demand for these products in the current market.
06.
Tryangle
Tyangle is in the hospitality space and provides lodging at farmhouses, giving its customers a “closer to nature” experience. Mansour’s vision is to rent out 1000 units by 2030.
07.
Al-Samhania Neighborhood
The business is about renovating old houses and buildings in Al-Diriyah. Mansour upgrades these locations into profitable, operating and modern destinations. All of the changes made follow the guidelines of the Diriyah Gate Development Authority (DGDA) from a private sector participation.
08.
Genova
Genova is a high-end socks business. The idea is inspired by the Saudi cultural patterns that come from each region of the country. It was established in 2022 and operates online. By setting up pop-ups, it is aiming to spread brand awareness.
09.
ALDERP
It is an ERP system that helps small and medium enterprises to organize their workforce and daily operations. With a number of clients already on board, ALDERP is on a mission to resolve every management problem and streamline operations so that the businesses can reach to the top.
10.
Strada
It is a point-of-sale system for sales, inventory systems, cashier systems and shops.
11.
Padel101
Having Tennis courts is a fast trendy business all over the world. Al-sanooni saw the demand and fulfilled it by putting up 8 and is aiming for 6 more by the end of 2023.
12.
Exponeur
Exponeur is the world’s first entrepreneurial global organization that will present and showcase the entrepreneurial drive and spirit at every world expo. Aside from this, Exponeur also provides a platform dedicated to empowering entrepreneurship.
It looks forward to working with countries to build an infrastructure for entrepreneurship and fill in the gaps that have prevented them from leading the charge in entrepreneurship.
Exponeur doesn’t stop here. It leverages AI-powered technology to match the right entrepreneur with the right investor to accelerate the funding process and support entrepreneurs from the inception of an idea to a world-changing startup.
